Google leads to creativity? Wait… let me look that up.
People often wonder what technology is doing to our society. Some people believe that advances in technology are making children lazy, fat and more prone to ADHD. Others are worried that, because the...
View ArticleI’m Rubber, You’re Glue, and SEO Isn’t the Worst Profession in the World...
I’ve been called a lot of things in my day. When I began wearing the hat of an SEO specialist at Metzger, that list grew longer— some for the better, some for the not so better. Say what you want about...
View ArticleSay cheese… My Instagram experiment
The saying “a picture is worth a 1,000 words” may now mean more brand success using the new, free photo-sharing application, Instgram . Yesterday afternoon, I read this article on American Express OPEN...
View ArticleIf you build it, they will come. Then what?
You thought long and hard about how to bake good search engine optimization (SEO) practices into your website. You crafted a gorgeous design, tested top-to-bottom to ensure a flawless user experience,...
View ArticleResponsive Layouts for Websites
by Adam Felgar As we zing around our daily lives living on mobile devices, what we expect to see on websites is changing. That 1,440 pixel-wide website your company built a few years ago with the...
View ArticleHow to: Personalized Visual Content
posted by Samantha McCue Carefully targeted, personalized visual content is becoming more important within most PR programs and is a great way for even small brands to get attention and visibility....
View ArticleKeeping Up with Google’s Ever-Changing Algorithm
by Amy Little A colleague recently showed me an excerpt from an SEO book written in 2011 (was that REALLY two years ago?!) and wanted to make sure it was still accurate for today’s search practices....
View ArticleContent Marketing 101: No Guru Required
by Catie Webster People need a good reason to spend their money on your stuff. But time is precious and YouTube ads are annoying, so how do you push sales without advertising? Content Marketing is the...
View ArticleSimple Steps to Protect Your Mobile Data
With the proliferation of smartphones, mobile data is suddenly infinitely more important to people who might want to use it to their advantage in a bad way. As such, it’s important that we take proper...
View ArticleLegislation and Unintended Consequences
We were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During...
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